The Land Insights Philosophy

The best market with the wrong acquisition offer is a losing proposition. 

And that’s exactly why Land Insights allows you to quantify land values during your market selection process. 

Whether it’s the GINI index that ranks how homogeneous price is within a market. 

Or the ability for you to see the lowest sold comp and highest sold comp for any acreage within a given market. 

Or the ability to see median prices for a market with a single click .

All of these factors lead to 3 critical outcomes…

1. A reduction in the time it takes to create offers for a given market 
2. The avoidance of losing campaigns to markets that are not priceable due to vast deltas in value 
3. Offer accuracy that allows you to win a deal where others have missed the mark 

You see, the truth is, most property owners have received an offer on their property at one point or another. 

The trouble is, most land investors lack the ability to create accurate offers. 

As a byproduct most sellers are getting inundated with laughable low ball offers or hysterically high offers, which forces the investors to negotiate at a rate that erodes all trust with the seller.  

Most sellers will never accept a $3,000 offer on their $100,000 property. 

In the same vein, most sellers will never do business with you when you are forced to drop your offer from $300,000 to $50,000 for the same property. 

Instead, we want to be pinpoint accurate with offers on the first attempt. 

This sets us in a league of our own when dealing with sellers. 

And as a result, turns our marketing returns into what most investors would consider outlier results.

Nearly 50% of land investing marketing dollars are wasted. 

Gone…flushed right down the drain. 

This waste all comes down to…

The data.

And this data falls into two distinct categories. 

1. Physical Data 
2. Ownership Data 

Let’s start with camp #01… 

Every dataset that we market to is going to have both good properties and bad properties. 

We all know what a good property is, so what makes something bad? 

It all comes down to Flood Zones, Wetlands, Legal Access, Physical Access, and Topography. 

Now of course this isn't “black and white”, the impact of these features are a gradient. A sliding scale. 

And that’s exactly why we invented AI Scrubbing. 

(yep, we really did invent AI Scrubbing for Land Investors. That’s why our scrubs are the best in the business).

And through AI scrubs we can use a slide scale to scrub unwanted properties from our dataset. 

For example, you might want to keep properties that have less than 20% Wetlands, but anything beyond that, you prompt our scrubs to remove. 

Or let’s say you only want to market to properties that have legal access, with at least 1000+ feet of road frontage along a county maintained road, yep you can do that too. 

And after running millions of data points through our AI scrubbing system we’ve learned that most markets have anywhere between 25-50% of properties that you’d never want to buy (as in they are junk). 

And that’s why with one click of a button, at no extra cost, you can have our artificial intelligence remove these unwanted parcels from your dataset. 

Now let’s explore data camp #02….

Anywhere between 5-20% of data is going to be held by owners that would never sell to you…even in a million years. 

Say like the Bureau of Land Management, San Diego County Waste Management, or maybe an owner that just acquired a property at over market value 15 days ago. 

You see most investors are still lighting marketing dollars on fire by sending offers to owners that don’t need our services. 

And that’s why Land Insights gives you free access to 100+ data filters, as well as the ability to remove “negative keywords” from all of your marketing campaigns (like the Bureau of Land Management for example). 

Put this all together, click a few buttons, and voila, you’ve just cut your marketing costs by 30-70% (typically this looks like a 50% scrub ratio in most markets).

And beyond the reduction in marketing costs, you’ve now also bought back hours of your time (or your team's time), every single month. 

Gone are the days of talking to the wrong sellers on the phone. 

No more wasted minutes used by your answering service to deal with the wrong sellers. 

Welcome to the golden age of land investing.

We know marketing matters. 

But marketing does not pay the bills 

No, what really matters is acquisitions. 

It’s one thing to get the “lead in the door”, but can you turn this into a signed contract? 

And inside of Land Insights, that boils down to 2 critical factors. 

1. Speed to Lead 
2. Offer Accuracy 

Inside of Land Insights Pro, you get access to our AI Comping Tool. 

It’s like real life land investing magic. 

In fact, our users report a 66% reduction in the time to comp their deals.

Which typically looks like 5 minutes per comp.

You see the data tells us that we will do more deals if we can talk to more sellers (obvious).

Trouble is, most investors only get a 50-60% of their leads on the phone.

Generate 100 leads, you’d expect to only talk to 50-60 of them.

Ouch.

So how do we solve this problem?

Simple, speed to lead.

The sweet science of sales has proven that the easiest way to connect with more of your leads is by simply getting them on the phone faster. 

Instead of calling a new lead in 4 hours, you call them in 15 minutes.

Net net, you get more sellers on the phone, and therefore you do more deals.

But most land investors aren’t able to achieve an optimal speed to lead number.

And it’s because they often get stuck in the comping and due diligence phase when a new lead comes into their CRM.

In the pursuit of trying to accurately underwrite new deals, they miss the bigger picture.

The Land Insights AI Comp Tool solves this by automating the underwriting process.

Sure…you still need to pick up the phone and dial, but we’ve got you covered on everything else.

Now on the flipside, let’s say you’ve already mastered your speed to lead metrics.

But something is still going awry in your business.

Either sellers are laughing you off the phone with your absurd offers.

Or worse, they are signing contracts, only for you to realize that no one wants to buy it at your price.

The way to solve this is through the accuracy of your offers.

Offer accuracy is a funny thing to wrestle with.

Of course you want to buy your deals at the deepest discount.

But go too deep and no one will take you seriously.

And don’t even get me started on offering optimism.

Getting too excited and offering too much on your deals is a one way ticket to the pain cave.

You see what we are looking for is… offer perfection.

It’s like Goldilocks offer…

Not too high, not too low, instead it’s got to be just right.

And that’s exactly what the Land Insights AI Comp Tool does for you. 

Between the initial AI Comp figure and the ability to manually override and edit the comping formula, you can be “on the nose” perfect, nearly every time.

So much of our land investing success (and life for that matter) comes from the concept of…

“Who, not how”.

And nowhere is this more evident than in our dispositions process.

You can have the perfect deal in the perfect market, but with the wrong listing agent, you’ll quickly hit a dead end.

And that’s exactly why Land Insights provides access to our proprietary Realtor Database.

Whether it’s finding the land agent doing the most sales volume in your market or finding a Double Close savvy agent, you can find all of it with the click of a button.

We know how much work goes into getting a deal across the acquisitions finish line.

We also know that "theoretically" we make money on the buy side, but our bank account does not reflect that until the deal closes.

That’s why the best land investors use Land Insights to source the very best agents in every market they work in.

Whether it’s their first deal there or their 100th.

Most land investors are fixated on the idea “value add”.

Whether this be subdividing, entitlements, rezoning, or something even as simple as tree clearing.

It’s the rage these days.

But the grand irony is that most investors have missed the original value add strategy.

And perhaps the most important.

And that’s the quality of your dispositions marketing.

Whether you like it or not, there is a large “internet marketing” portion of our business.

Are we able to drive the most traffic to our listings?

Which converts to the highest number of showings on the property.

And ultimately the highest numbers of offers submitted.

This all comes down to…

1. The quality of our photos 
2. The editing of our photos 
3. The layout of our photos 
4. The listing copy

And that’s exactly why Land Insights allows you to build out elite level listings with our LI Listing Editor.

In a few simple clicks you can create property lot lines, color correction tweaks, and even add text to your listing photos.

Or you can simply leverage our preset listing templates.

It’s really that easy.